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By Alex Lennane
It’s International Women’s Day (IWD), and The Loadstar’s inbox and social media channels are full of stories of women in logistics.
“Let’s focus on one of ‘them’”, say companies excitedly, publishing an image of a female staff member in a hi-vis jacket, seeing a chance for marketing opportunities, a chance to jump on the bandwagon. (“We employ women! Even in the warehouse!”)
A gender-washing, if you will (or ‘pink it and shrink it’, as ’gender-diverse’ marketing is known in retail).
But among all ...
Comment on this article
Emma Murrray
March 08, 2021 at 3:03 pmThank you Loadstar and Alex for your support. I truly believe the moment has come for air cargo to change up, include all voices, and shout out loud and proud about the amazing industry that it is. Working together, we can, and will, attract the next generation of leaders, whilst we celebrate achievements and learn from each other. After everything we have faced over the last 12 months, we must recognise we are stronger together.
Alex Lennane
March 08, 2021 at 3:11 pmWell done for setting this up, Emma. I really look forward to watching the transformation of the industry, and seeing the next-gen leaders evolve.