News / Maersk turns Hamburg Süd blue at the top, but business model will sail on

© Anna Krasnopeeva

Maersk Line is wasting no time in putting its blue stamp on the executive board of soon-to-be acquired Hamburg Süd, but says it “intends to maintain the business model” of the north-south niche carrier.

After the completion of the transaction – still subject to some regulatory approvals but anticipated for Q4 – Maersk said not only did it intend to maintain Hamburg Süd’s business model, but also its “commercial structure in the regions”.

Hamburg Süd’s headquarters in Hamburg will also be maintained and Maersk has agreed to ...