News / Thanksgiving sales boom: hit the mall or shop online, from on-couch?

© Penwin

Some 32 million Americans will shop today – but 115 million will shop tomorrow.

In fact, over the next five days, 69% of Americans will pull out their wallets, with more than $12bn expected to be spent online alone.

In the UK – where there is no Thanksgiving holiday – the success of manufactured retail days is even clearer.

Some £7bn is forecast to be spent online this weekend – tomorrow, it’ll be £1.7m per minute, easily beating (by 50%), the UK’s top shopping day, December 26, traditionally ...