News / Retailers that try to copy Amazon's delivery model 'will cease to trade'

© Fernando Carniel Machado

The operations director of department store chain John Lewis has urged retailers not to try to replicate Amazon’s business model, but find their own space.

“The world of retail is changing,” Dino Rocos told delegates at The Delivery Conference in London this week. “And there is no clear line of sight where this journey is going to take us.

“Who believes that you can compete with a pure player which seemingly doesn’t need to make a profit?

“We shouldn’t be fooled into playing ...