News / Flexport raises its digital game, putting customers 'at the heart of the technology'

Flexport

As the row between ‘digital’ and ‘traditional’ forwarders rumbles on, the most famous digital forwarder has upped its game for customers.

One of the key differences between the legacies and start-ups is not the use of technology itself, but in their approach to using technology for customer service.

“Crucially, logistics providers use technology to empower customer support teams, not customers,” explained Eytan Buchman, of Freightos, this week.

Flexport’s latest move puts the customer, not the forwarder’s internal team, at the heart of the ...