News / PayPal acquisition of Happy Returns signals new ecommerce strategy

© Valerio Rosati |

PayPal is extending its reach in e-commerce beyond the payment mechanism ? and into the logistics arena. It has taken over Happy Returns, a California-based firm that manages returns for online merchants.

Happy Returns operates a network of some 2,600 locations in more than 1,200 metropolitan areas across the US where consumers can return online purchases. In addition it offers a pick-up service.

Cathy Morrow-Roberson, founder and head analyst of Logistics Trends & Insights, regards the acquisition as a smart move, as ...