News / E-commerce and logistics can be profitable partners, but traditional freight firms have to adapt

25/02/2016

E-commerce companies have insisted that they need the traditional logistics industry as partners – but two key issues could shape their success: the end-user experience and pricing.

“These are interesting times for those in forwarding,” said Percy Avari, Aramex’s regional manager, south Asia.

“We have previously focused on the satisfaction of a few thousand customers. It has turned around ? it is no longer a few thousand, but millions of customers. It’s not so much about on-time delivery but the experience of customers. ...