News / Amazon air freight plan a wake-up call: improve standards or customers will become competitors

Major logistics customers could look to set up their own transportation if existing providers do not increase efficiencies and keep costs low, delegates heard yesterday at the World Cargo Symposium in Berlin.

With much of the talk centred on “the disrupter”, Amazon, which is starting its own air freight operation, Chris Welsh, head of the Global Shippers Forum, warned that ocean freight might also see customers taking control.

“Ocean freight as a business model is as close as you can get to ’broken’,” ...