News / Prospects for Latin flower exports for Valentine's Day fading

Flowers in Quito: © Sl Photography

For Latin American flower exporters and airlines, the coming Valentine’s Day peak may not be as rosy as usual.

Increasing airfreight capacity, tepid demand and a strong dollar are affecting Latin exports and dragging down rates.

“Yields have fallen off a cliff. Valentines Day air rates would normally be about $3.50/kg (double that during Covid), but now airlines like Lan Chile are offering $1.85 or $2,” reported one airline GSSA. “Airlines have put in so much capacity, it’s a bloodbath in Latin America.

“And ...