News / Omnichannel sales pushing B2B deliveries towards more costly B2C supply chains

© Jerry Coli

The growth of e-commerce business has led to a convergence of B2B and B2C traffic, with parcel logistics providers increasingly embracing both to serve clients’ omnichannel supply chains.

“Now almost all shippers have both and we are seeing more companies transition to online platforms and omni-channel distribution,” said John Ferguson, president and CEO of Purolator Courier, the largest express parcel operator in Canada.

Telecoms firms used to move their equipment to stores, now they also deliver straight to consumers, he noted.

“B2B and B2C are converging,” ...