china supermarket veg 06photo
06photo

Perishables capacity into China is sorely lacking, with European producers demanding increased direct services to cater for customer demand.

Chief executive of Fruit Consulting Oliver Huesmanntold The Loadstar at Fruitlogistica in Berlin the shortage was not linked to price.

Producers, he said, were more than willing to pay for the right service.

Within the next decade, Mr Huesmann believes, the Chinese market will see consumption increase by 40%, with 60% of all food being imported.

“Presently, the country consumes some 280m tonnes of fruit annually – or ...

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