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Amazon has rolled out its anti-counterfeiting system, Transparency, across several European countries, as well as Canada and India.
The system provides product serialisation that applies unique codes to products allowing supply chain partners to authenticate them to insure legitimacy.
Vice president of Amazon Customer Trust and Partner Support Dharmesh Mehta said: “Counterfeiting is an industry-wide concern – both online and offline.
“We find the most effective solutions are based on partnerships that combine Amazon’s technology with the sophisticated knowledge and capabilities of brands.
“Transparency ...
Comment on this article
Scott Kelly
July 15, 2019 at 5:33 pmIt should be noted that Amazon has not made the Transparency program available to book publishers, including to our company, which publishes The Sanford Guide to Antimicrobial Therapy (referenced above). Furthermore, the Transparency program requires manufacturers to pay Amazon for each unit they produce (regardless of whether it is sold through Amazon or another channel).
Ronald E Cleaver
May 06, 2020 at 7:07 amThanks for sharing. It takes vigilance and following through with an effective anti-counterfeiting program.