counterfeit sports shoes on market
ID 98734008 © Alexander Podshivalov | Dreamstime.com

Amazon has rolled out its anti-counterfeiting system, Transparency, across several European countries, as well as Canada and India.

The system provides product serialisation that applies unique codes to products allowing supply chain partners to authenticate them to insure legitimacy.

Vice president of Amazon Customer Trust and Partner Support Dharmesh Mehta said: “Counterfeiting is an industry-wide concern – both online and offline.

“We find the most effective solutions are based on partnerships that combine Amazon’s technology with the sophisticated knowledge and capabilities of brands.

“Transparency ...

Please Register

To continue reading, please login or register for full access to our free content
Loadstar subscriber
New Loadstar subscriber REGISTER

Comment on this article


You must be logged in to post a comment.
  • Scott Kelly

    July 15, 2019 at 5:33 pm

    It should be noted that Amazon has not made the Transparency program available to book publishers, including to our company, which publishes The Sanford Guide to Antimicrobial Therapy (referenced above). Furthermore, the Transparency program requires manufacturers to pay Amazon for each unit they produce (regardless of whether it is sold through Amazon or another channel).

  • Ronald E Cleaver

    May 06, 2020 at 7:07 am

    Thanks for sharing. It takes vigilance and following through with an effective anti-counterfeiting program.