News / Digital forwarder Twill takes on Maersk colours in quest for end-to-end solutions

Closer – and more public – ties between forwarders and carriers are becoming increasingly acceptable to shippers, as the latest move by Maersk indicates.

It is nailing its colours to the mast by re-branding digital forwarder Twill as a Maersk company, rather than via its subsidiary Damco brand.

The shipping line hopes to attract more SME shippers, as the Maersk brand is more widely recognised than Damco.

Maersk said the move was in line with the “AP Moller-Maersk strategy to become a global integrator of container ...