Maersk’s social media position dis-liked by some

ID 16611668 © Frui | Dreamstime.com

When it launched its Facebook page several years, Maersk Line stood as a bona fide liner industry innovator in terms of social media. It managed to garner hundreds of thousands of ’likes’ and ’follows’ with astonishing speed – so much so that the company became a case study for social media experts who had no previous of knowledge of shipping. However, the intervening years have seen other carriers catch up, according to this report from leading online maritime publication Splash247, ...