Maersk Frankfurt heads for open water as container fire subsides
Maersk Frankfurt, the newbuild box ship that suffered a possible electrical fault and subsequent container ...
TFII: SOLID AS USUALMAERSK: WEAKENINGF: FALLING OFF A CLIFFAAPL: 'BOTTLENECK IN MAINLAND CHINA'AAPL: CHINA TRENDSDHL: GROWTH CAPEXR: ANOTHER SOLID DELIVERYMFT: HERE COMES THE FALLDSV: LOOK AT SCHENKER PERFORMANCEUPS: A WAVE OF DOWNGRADES DSV: BARGAIN BINKNX: EARNINGS OUTODFL: RISING AND FALLING AND THEN RISING
TFII: SOLID AS USUALMAERSK: WEAKENINGF: FALLING OFF A CLIFFAAPL: 'BOTTLENECK IN MAINLAND CHINA'AAPL: CHINA TRENDSDHL: GROWTH CAPEXR: ANOTHER SOLID DELIVERYMFT: HERE COMES THE FALLDSV: LOOK AT SCHENKER PERFORMANCEUPS: A WAVE OF DOWNGRADES DSV: BARGAIN BINKNX: EARNINGS OUTODFL: RISING AND FALLING AND THEN RISING
When it launched its Facebook page several years, Maersk Line stood as a bona fide liner industry innovator in terms of social media. It managed to garner hundreds of thousands of ‘likes’ and ‘follows’ with astonishing speed – so much so that the company became a case study for social media experts who had no previous of knowledge of shipping. However, the intervening years have seen other carriers catch up, according to this report from leading online maritime publication Splash247, which suggests that as social media channels have themselves developed, engagement with audiences has become an increasingly complex and gone beyond a mere numbers game.
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