News / Ambitious CULines appoints Taiwan liner veterans as consultants

Bronson Hsieh

China United Lines (CULines) has engaged Yang Ming’s former chairman, Bronson Hsieh, and Wan Hai’s former president, Chou Pai-chih, as consultants, suggesting that, despite its recent withdrawal from the Asia-Europe trade, it is serious about long-term growth as a liner operator.

The move comes a year after state-controlled CULines surprised the industry by appointing former Hapag-Lloyd exec Lars Christiansen as its co-CEO alongside Raymond Chen.

Yang Ming and Wan Hai are both Taiwanese operators, and considering the island’s often difficult diplomatic relationship ...