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US supply chain solutions provider ModusLink has acquired the largest US direct mail marketing firm, IWCO Direct, for $476m.
It is part of a deal that also saw US conglomerate Steel Partners become Moduslink’s largest shareholder.
IWCO Direct is described as a “leading provider of data-driven direct marketing solutions”, and the acquisition represents a horizontal purchase for ModusLink, as it will provide its clients with important value-add services, as well as access to a new customer base.
ModusLink executive chairman Warren Lichtenstein said: ...
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