Nike to end pilot project selling on Amazon

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There is bad news for Amazon: Nike is ending its relationship with the giant etailer, and will no longer sell its goods on its site. Nike started a pilot project to do so in 2017, but reportedly struggled to exert sufficient control, notes Bloomberg. “Third-party sellers whose listings were removed simply popped up under a different name. Plus, the official Nike products had fewer reviews, and therefore received worse positioning on the site.” But Nike is not giving up on e-commerce – it has hired ...