Nike to end pilot project selling on Amazon

© Pindiyath100

There is bad news for Amazon: Nike is ending its relationship with the giant etailer, and will no longer sell its goods on its site. Nike started a pilot project to do so in 2017, but reportedly struggled to exert sufficient control, notes Bloomberg. “Third-party sellers whose listings were removed simply popped up under a different name. Plus, the official Nike products had fewer reviews, and therefore received worse positioning on the site.” But Nike is not giving up on e-commerce – it has hired eBay’s chief executive, John Donahoe, as its next CEO. The question for Amazon now is if other major brands will follow suit.  

If you can’t access Bloomberg, try here instead.