News / US 'annual shopping orgy' sees record sales as retailers heavily discount

© Rose-marie Henriksson

Once again, US consumers have shrugged off fatigue and kept the retail sector humming, with record purchases over the Thanksgiving weekend.

Despite some misgivings that inflation might have sapped consumer momentum, the shopping frenzy of Black Friday and Cyber Monday, which traditionally rings in the peak shipping season, took sales to new records on both days.

According to Adobe Analytics, online sales on Black Friday rose 2.4% over last year to $9.12bn, with the number of orders climbing 5% and a 1% ...