News / Tepid Amazon US Prime event deepens industry pessimism for Xmas shopping

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Amazon’s ploy to pre-empt competition by pushing its US Prime event forward to October – ahead of next month’s traditional frenzy – failed to rake in windfall profits.

However, the e-commerce giant put a positive spin on the two-day sale last Tuesday and Wednesday, declaring that “tens of millions of Prime members shopped [on] Amazon’s holiday kick-off event”. But it did not release any figures.

“It was a great kick-off to the holidays, and the best part is that it’s only the ...