Online food market may not provide the tasty results operators expect

© Mercedes Maldonado

Amazon’s move to buy Whole Foods may have convinced investors that the online food market is the next Eldorado, but entrants face a number of issues that could spoil the feast for them.

Projections for the online food business are decidedly frothy. According to one estimate, by the year 2025, 20% of food will be ordered online and 70% of consumers will order some food over the web.

Chronofresh, a subsidiary of La Poste, established two years ago, certainly sees an opening.

After a ...