Comment / Getting fresh at CH Robinson

© Freerlaw

Robinson Fresh has been “delivering freshness” since 1905, a tag line with a double meaning in the UK, where being fresh can also mean ‘being too confident and showing no respect’.

And that claim may be true: Robinson Fresh may only account for 5 or 6% of CH Robinson’s revenues, but it accounts for a considerably larger share of its court cases.

In fact, Robinson Fresh is so far up its own supply chain, it’s perhaps not surprising that it can’t see ...