My recipe for success: how Gemini can win the alliance race

ID 141849505 © Phil Harland | Dreamstime.com

The Maersk and Hapag-Lloyd sales reps will be out in the field in force over the coming months, visiting their key account customers ahead of the transition to the Gemini Cooperation alliance early next year.

The importance of these face-to-face contacts cannot be over emphasised: shippers remain sceptical about the hub-and-spoke transhipment concept of the new vessel-sharing agreement (VSA) and will want to be reassured that the Gemini partners have all their operational ducks (ships and hub & spoke ports) in ...