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With full Brazil 2014 fervour, Seabury, the normally sensible-to-a-fault, data-driven consultancy, has tasked two senior analysts to determine how an Air Cargo World Cup would look. It apparently took three days to collect the data, using the world’s top 50 cargo carriers. Just under half had no team to cheer on, while UPS and FedEx pushed the US team into top position ? sadly for them, not an outcome the actual World Cup will see.

Seabury itself is about to see ...

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  • Michael Webber

    July 05, 2014 at 9:20 pm

    A fun read indeed. I always enjoy Seabury’s analysis. Infinitely more enjoyable than watching Arjen Robben swan dive for calls.