Accenture’s Seabury air cargo consultancy in the Netherlands appears to have experienced a mass walkout, after five former managers set up a new company, Rotate.

Rotate’s website explains that its aim is to help airlines turn data into action.

“We target all domains that drive the commercial performance of airlines: from sales optimisation and dynamic pricing to revenue management, contract management and revenue leakage.”

The company added, modestly: “We don’t have the ambition to disrupt the entire industry, we simply would like to help airlines do 3 to 7% better.

“With our unique mix of cargo strategy consulting and tech experts, we help airlines to create workable solutions to monetise earlier investments in data and systems, and bring a fresh point of view to topics that have proved frustratingly tough to crack.”

It is unclear who remains at the Dutch arm of Seabury, which was bought by Accenture in 2017, with many key names now at Rotate, including Ryan Keyrouse, Jonathan Mellink, Lars Meijs and Ronald Veldman.

Gert-Jan Jansen, Rotate’s founder (pictured above), left Seabury in 2020. Only Rotate’s tech entrepreneur and engineer, Lauren ten Hoor, was not formerly at Seabury.

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