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Maersk is again extending its much-publicised integrator role in India: this time into e-commerce logistics, as the emerging economy adds online shoppers at a rapid pace.

The carrier has unveiled a fulfilment product it claims is not only “a first” by any container line, but also has the potential “to redefine the logistics playbook” for small and medium-sized online sellers.

Its “one-country, one-price” offering promises low-cost storage and distribution options for Indian brands using its countrywide warehouse network at ...

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