News / Logistics needs ‘fulfilment accelerators’ to help merchants scale up

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While there are ample fulfilment solutions for small and large e-commerce providers, brands that try to outgrow their initial market reach are hamstrung by a dearth of logistics firms that can help them navigate the transition into a bigger player, according to RMW Commerce Consulting.

The firm has published a paper that calls for a new type of logistics partner – a ‘fulfilment accelerator’.

“Scaling has always been difficult,” said RMW founder and CEO Rick Watson. ...