News / FRA sees an opportunity blooming to take some of the flower trade from AMS

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Frankfurt’s perishables centre is aiming to take on the might of Amsterdam Schiphol in the flower sector, as shippers increasingly buy direct from source.

While its Aalsmeer flower auction has long kept Amsterdam top of the league in flower imports, a changing shipper business model – more retailers buying direct from growers – could open up opportunities for other airports in Europe.

“We see an opportunity to take some of the business which is no longer going through the auction,” explained Oliver ...