News / XPO Logistics gives customers an 'augmented' view of their online buy

In a move that deepens the relationship between 3PLs and their e-commerce customers’ customer – the end consumer – XPO Logistics is set to roll-out augmented reality technology to homeowners looking to purchase big-ticket white goods.

As part of its investment into cutting-edge technology, XPO yesterday announced it would add the AR function to consumers in the US, using its Ship XPO self-service platform, by the end of the year.

“Shoppers will use the visualisation technology prior to the delivery of heavy goods, ...