News / Shippers call for better communication: 'let's get closer to the client'

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Extreme volatility in supply chains can in part be mitigated by better communication between partners, shippers told delegates at Air Cargo India in Mumbai today.

“The experience we’ve been going through is that it’s getting increasingly difficult to predict customer expectations,” said Phani Krishna, regional head of DSV Air & Sea.

“Something will happen tomorrow that is completely contradictory to something that happened today. The buyers’ expectations are manifold, but they want the product as soon as they can – it’s walking ...