News / Calling all cargo airlines: join Project Selfie

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Dear cargo airlines,

In a recent blog on The Loadstar, I wrote about the distorted picture weight load factors create when it comes to capacity utilisation in our industry. And that load factors based on volume (cubic m) would be more reflective of how full the airplanes really are.

From the reactions I have received, I take it that most readers agree with this observation.

As a result, we have decided to kick-off “Project Selfie”.

The aim of this industry-wide initiative is to create a more reflective, ...