News / OOCL leads the pack as reliability becomes key to container line marketing strategy

Ocean carriers are focusing on better schedule reliability and faster sailing times as selling points to differentiate their services in the run-up to major alliance changes next April.

According to the latest Carrier Performance Insight, produced by Drewry Supply Chain Advisors, carriers hit a six-month high for liner service reliability in May, achieving an on-time average of 76% over the 10 trades covered – a 4.1 percentage point improvement on the month before.

Eight out of the 10 container trades recorded month-on-month ...