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© Alexey Novikov |

Guaranteed compensation and good customer service are in very rare supply these days, especially in sea freight.

However, Cainiao, Alibaba’s logistics arm, has pledged cheaper, more reliable shipping services to its customers – and promised to compensate them for delays.

Cainiao today launched a shipment booking service, for air and sea, covering 200 ports in 50 countries and said the service encompassed container bookings and end-to-end logistics management.

It claimed its cross-border port-to-port shipping fee would be 30-40% lower than the average market ...

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