Comment / Freight is like water...

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Ram Menen was a giant of the first iteration of the air freight industry – a Legend with a capital L, and one of the mantras that underpinned Ram’s extensive career is as true today as when he first came up with it: “Freight is like water – it will always find the most economic route, just as water will always find the leak.”

Of course, what he meant by “most economic” doesn’t necessarily mean the cheapest, and neither does it ...