BBC: Unilever faces investigation over green claims

Dove soap and Hellmann’s mayonnaise maker Unilever is being investigated over its environmental claims, amid concerns shoppers are being misled.

The Competition and Markets Authority (CMA) says Unilever may be overstating how “green” certain products are.

Unilever makes household names such as Cif, Dove and the deodorant brand Lynx.

The consumer giant said it was “surprised and disappointed” with the announcement and refuted its claims were “in any way misleading”.

But the CMA said certain statements and language used by Unilever on some of its products “appear vague and broad” and “may mislead shoppers”.

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