AmazonFresh scales back, but others want a taste of a growing market

© Andrei Gabriel Stanescu

Amazon has shifted down a gear in its quest to dominate the food delivery sector, announcing it would be ending its AmazonFresh grocery delivery service on 30 November in areas of five US states – New Jersey, Pennsylvania, Delaware, Maryland and California.

The move still leaves AmazonFresh operating in New York, Seattle, Chicago, Boston, Miami, Dallas and Denver, but Amazon’s rare reversal raised eyebrows, coming just two months after its $13.7bn takeover of Whole Foods.

According to some reports, the e-tailer has ...