Why Amazon bought Whole Foods – and the future of commerce

© Luckydoor

Amazon’s latest move into bricks-and-mortar retailing is explained in this good article in The Atlantic. It notes that last week’s news that it is to buy Whole Foods for some $14bn, will give Amazon both a stronger foothold in food, but also urban real estate, which it can then use for its fast-delivery options. The article also notes that while food sales have terrible margins, Amazon’s understanding of the “human sloth” – the laziness that means we now order everything from the comfort ...