Trucking start-up Cargomatic wants to be shipping’s Uber

It seems as if half the world wants to be an Uber of some sort; this time it’s a company in Los Angeles offering an online freight platform that matches shippers directly with hauliers, cutting out freight brokers. The service is offered free to carriers – effectively a sales and marketing platform for owner-operators and their ilk – while setting rates for shippers, which carriers can either accept or reject. There are other companies with similar business models, and it’s ...