Trucking start-up Cargomatic wants to be shipping’s Uber

It seems as if half the world wants to be an Uber of some sort; this time it’s a company in Los Angeles offering an online freight platform that matches shippers directly with hauliers, cutting out freight brokers. The service is offered free to carriers – effectively a sales and marketing platform for owner-operators and their ilk – while setting rates for shippers, which carriers can either accept or reject. There are other companies with similar business models, and it’s too early to say whether any of them will be successful.