News / Supply chain disruptions drive 'greener' transport goals further down the agenda

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“The jury is obviously out on willingness to pay for sustainability,” according to Dilip Bhattacharjee, partner at McKinsey & Co, as supply chain chaos is seeing ‘green’ transport put on the back-burner. 

During yesterday’s Flexport Global Logistics Outlook, Mr Bhattacharjee said: “You guys have seen it in your data, we have heard from clients in their data; the ability to charge a green premium is still questionable.” 

He added that, from a consumer end, there was more willingness to be sustainable, “but ...