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Forwarders say more effort needs to be put into persuading employees of the benefits of embracing new technology.
It follows a sea change in customers’ demands for more tech-based approaches to business, in the wake of the pandemic.
Chief commercial officer at Awery Tristan Koch told The Loadstar: “In a way, the technology is the easier part, persuading people to embrace and take advantage of it is the hard part.
“You may develop an excellent piece of tech, but if employees don’t want ...
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