Comment / Sorting the lemons from the lies in airfreight booking

© Nicolkulish

‘Lemons ripen early’  

This is the venture capitalists’ mantra: poor companies (or investments) will reveal their inadequacies early on. 

But as we all know in freight and logistics, there are a lot of former start-ups still suckling on the VC teat, with little to no prospect of profit in the near future. 

And as the deadline on investors’ ROI draws closer, the pressure is on, with VCs likely hoping to see a minimum return of 20% to 35% on their investment. But ...