Comment / Mærsk contra mundum 

ID 102901101 © Piotr Adamowicz | Dreamstime.com

Breaking news that AP Møller-Mærsk (APMM) unleashed a ‘shock and awe’ rate hike on the Asia-North Europe trade came out of the blue yesterday, 3 July.

Disconcerting?

Just a bit, excusez-moi.

Counterintuitively, however, it makes a lot of sense to try and lead the container shipping market with a pricing strategy in places, aimed at protecting a sinking bottom line. And banking on peak season, whatever peak season we may end up enjoying this year, is the best the Danish powerhouse can possibly ...