News / L'Oréal completes five-year supply chain transformation – 'because we're worth it'

© Khunaspix Dreamstime.

The world’s largest manufacturer of beauty products, French company L’Oréal, has been on a five-year plan to completely overhaul its supply chain to cope with new trends in consumer behaviour and new purchasing technologies.

The company’s corporate head of supply chain, Emmanuel Plazol, told delegates in a keynote speech at today’s Gartner supply chain conference in London, that the group had had to change its traditional distribution by channel approach to keep up with the way demand was evolving.

“Our customers, beauty ...