News / Latin America now the target for Chinese 'fast fashion'

Increasing Chinese e-commerce volumes threaten Latin America’s “fragile retail economy”, with one analyst claiming the region was having a “stick-or-twist” moment.

Dr Walter Kemmsies, shipping advisor for The Kemmsies Group, said the likes of Shein and Temu were tapping into demand from a growing global middle-class unable to keep up with the expense of European and North American retailers, online or otherwise.

“That group, outside of Europe and North America, is on a much lower income ...