News / Dubai unveils loyalty scheme to lure premium transhipment cargo from Europe

Dubai has launched a loyalty scheme for shippers and freight forwarders in a bid to capture premium “south-south” transhipment cargo from hubs in Europe.

The World Logistics Passport (WLP) is an initiative from Dubai’s Customs World, with the support of DP World, Emirates and Dnata.

Sultan Ahmed Bin Sulayem, group chairman and chief executive of DP World, said: “It incentivises companies and traders to use Dubai’s world-class multimodal facilities in return for cost and time savings and enhanced customs clearance.

“This increases the ...