News / Warning to forwarders as 'plug-and-play for sea freight' aims to cut them out

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Australia-based China Sea Rates has launched the world’s first plug-and-play, door-to-door ocean freight booking system for e-commerce websites, potentially bypassing a host of middlemen, including freight forwarders.

Aimed at US consumers buying Chinese products, the platform can be installed on any e-commerce or shipping company website to enable a “supplier-to-consumer” supply chain for large and bulky items normally restricted to retail purchases.

China Sea Rates chief executive Tim Routh told The Loadstar anything from a fridge, a sofa or a container of ...