E-commerce 'sale days' create havoc for logistics players

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While we are becoming increasingly well-versed as the effects of “Cyber Monday” and other such e-commerce sales efforts on US and European e-retail fulfilment operations, imagine the effect that similar promotions have in India?! Despite the obvious infrastructural difficulties the country continues to face, e-commerce retailers nevertheless guarantee products will be delivered within a specified time frame, and the sudden spikes in demand are creating headache: “We cannot hire delivery boys for one week when the demand is high due ...