The future of the supply chain: Nike, near-shoring and its new technology

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Well, Nike must be worried. The sportswear company needed a Holland win against Germany in last night’s Euro 2012 championships. As Peter Best, Nike’s EMEA transportation and customs director, told delegates at the TOC Container Supply Chain Europe conference in Antwerp: “We are sponsoring the Dutch. And if they don’t win tonight we will have some serious inventory exposure.”

Nike’s supply chain, and its emphasis on sustainability – along with its aim to cut emissions ? has been well-reported. But ...